Running HP’s always-on social business was an experimenter’s dream. Shooting nearly everything in house meant we got to play with some of social’s newest functionality, nerd out in our makeshift “innovation lab,” and learn from everything we produced—so we could do it better the next day.

From socially-driven responses to current events to getting creative with opportunities and technology, these are a few of the special projects we got to pitch, create and refine for HP’s social presence, online and off.