Logitech’s event of the year
GPlay is Logitech’s biggest global event of the year, with 3 flagship events and 15 satellite events, culminating in one keynote, localized across markets.
This keynote set new records, selling a record number of products within hours. Europe was the biggest event in Logitech G history, with record live viewership and a Counter-Strike 2 tournament. The keynote garnered 19 million views within the first two weeks and 53 million social impressions.
Watch the full keynote here:
Credits
Group Creative Director: Roseanne Overton
Associate Creative Director, Art: Kat Michie
Associate Creative Director, Copy: Demian Kendall
Keynote Production: Casa Lovero
Trailer, opener, and animation production: BUCK