The Sims says we’re all creative
We came up with the idea for this mini-series from the insight that a lot of people say they’re “Not Creative.” We believe everyone is creative; all they need is a little spark.
So, we voyaged into the world of connected entertainment, partnering with Amazon Brand Innovation Lab, and continued our “Spark Something” brand story. We took aspiring creative Amanda and paired her with three working creatives to learn how to spark inspiration.
Available to watch on Amazon and Fire TV.
Trailer
Episode 1
Episode 2
Episode 3
Credits
Executive Creative Director: Laurel Stark Akman
Creative Director: Kat Michie
Senior Copywriter: Rachel Crowley
Work produced in-house at EA Games and with Amazon Innovation Lab