A game trailer as silent film
Instead of just showing gameplay in our trailers, we made these trailers have a narrative with a story and moments of conflict. We let the music drive them, words translated to Simlish of course.
Lovestruck Expansion Pack Instagram Ad
One of my favorite pieces of content for the Lovestruck Expansion Pack was making this dating app reference to advertise it on our socials.
The Horse Ranch Expansion Pack Trailer
Song re-recorded in Simlish: Natural by Breland
The Wedding Stories Game Pack trailer:
Song re-recorded in Simlish: At Last by Etta James
The High School Years Expansion Pack Trailer:
Song re-recorded in Simlish: Sad Disco by mxmtoon
Credits
Creative Director: Laurel Stark Akman
Associate Creative Director: Kat Michie
Associate Creative Director: Jonathan Richardson
Creative Lead, Copywriter: Anne Lacy
Senior Copywriter: Rachel Crowley
Work produced in-house at EA Games
Editor: Sam Pelgrift
Editor: King Soon
Lead Cinematics Artist: Aki Miller
Senior Cinematics Artist: Charles Graf